“There was no business here for a while, for a lot of reasons, and since we had no money for advertising, so gotta do something. When I would go to the Old Town Ale House, I would see posters up there, people advertising plays and whatever, so I did a poster, what I thought was a poster, to advertise the bar, and that started that and that’s how started making the posters”. - Sergio Mayora talking about why he first started making posters in the late 80s.