“We’ve invested a lot of staff, time and resources and re-engineered some of our staff team in order to think about what content would resonate with our audiences and how could we maintain our connection during this time. So, we’ve been working with a core team along with a core group of musicians in the orchestra on brainstorming different types of content that might resonate.” - Ryan Lewis, CSOA VP of sales and marketing, talking about shifting to the creation of digital content during the pandemic.