“It’s always a little bit heartbreaking, you have to learn to accept you can’t really fight the news cycle. There’s certain periods where peoples’ attentions are engrossed in one or two subjects, and it doesn’t matter how great the story you’ve got is, if it’s not one of those couple of subjects it can be very difficult to get people to take the time to invest in it, watch it and absorb it.” - reporter/author Clarissa Ward talking about the challenges in getting audiences to engage with stories.