“I was really fascinated in the idea of the people who have to speak to the public on their behalf, the front-facing aides, the PR consultants, the press agents. In my research, I was curious how often those folks, who are essentially their bosses mouth pieces, how often do they believe what they are saying? Do they know that they are lying? And if they do, do they think the lies are for the betterment of the public, so therefore they don’t mind it? Are they unaware? Do they actually believe the lies they’re telling? And by doing their job well, are they potentially allowing bad behavior to continue?” - THE SPIN writer & director Spenser Davis talking about the spin doctors who work for powerful men and the ethical questions he wanted to explore.