"It's going to further drive a wedge between the "art" movies, for lack of a better term, and the popular movies, and that should overlap. A great movie should be able to straddle that line. And we've had movies that do that plenty of times in Oscar history. Good examples recently, in the last 20 years we've had Gladiator, we've had The Return of the King, we've had Chicago. So, we've had the intersection of art and commerce plenty of times in Oscar history. But ABC is panicking because it hasn't happened in recent history, and the ratings are diving." - Sean Stangland talking about the decision to add a Best Popular Film category.