New Book Explains Evolution of the Beer Industry

WDCB's Gary Zidek sits down with Chicago Tribune beer writer Josh Noel to talk about his new book BARREL AGED STOUT AND SELLING OUT: GOOSE ISLAND, ANHEUSER-BUSCH, & HOW CRAFT BEER BECAME BIG BUSINESS.

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WDCB's Gary Zidek talks to author Josh Noel about his new book BARREL AGED STOUT AND SELLING OUT.

"American beer drinking habits have completely fragmented. You were a Bud guy, you were a Schlitz guy, you were a Miller Light guy. We don't have guys like that anymore. Tastes have fragmented. That's what happens when you go from fewer than 200 breweries in 1988 to nearly 6,500, which is what we have now." - Josh Noel

Author Josh Noel

BARREL AGED STOUT AND SELLING OUT uses the micro history of Goose Island to tell a macro story about the changing nature of the beer business.  Anheuser-Busch's acquisition of Goose Island has changed the industry forever.   

Josh Noel

One of the big questions now is, do beer drinkers care what company is making their beer?  

BARREL AGED STOUT AND SELLING OUT is available everywhere books are sold.  For more info on the book and Noel's upcoming events click here